let's look at this next tweet which I thought was cryptic and also super interesting about the kind of job or career that you might have you said the Internet has massively broaden the possible space of careers most people haven't figured this out yet the fundamental property of the internet more than any other single thing is it connects every human to each other human on the planet you can now reach everyone whether it's by emailing them personally lettuce by broadcasting to them on Twitter whether it's by posting something on Facebook that they find whether it's by putting up a website they come in access it connects everyone to everyone so the Internet is an inter networking tool it connects everybody that is its superpower so you want to use that what that helps you figure out is that the internet means that you can find your audience for your product or your talent and skill no matter how far away they are for example may not who's illustrators if he was in these videos pre-internet how would we get the message out there it would just be what would he do he would run around where he lives in his neighborhood showing it to people on a computer or a screen or he would try to get it plated with local movie theater it was impossible it only works because he can put it on the internet and then how many people in the world are really interested in it or even interested in what we're talking about really gonna absorb it right it's gonna be a very small subset of humanity the key is being able to reach them so what the Internet does is allows any niche obsession which could be just the weirdest thing it could be like people who collect snakes so like people who like to ride hot-air balloons the people who like to sail around the world by themselves just one person on a craft or someone who's obsessed with miniature cooking like there's this whole Japanese major cooking phenomenon or there's a show about a woman goes in people's houses and tidies it up right so whatever niche obsession you have the Internet allows of a scale now that's not to say that what you build will be the next Facebook of reach billions of users but if you just want to reach 50,000 passionate people like you there's an audience out there for you so the beauty of this is that we have 7 billion beings on this planet the combinatoric some human DNA are incredible everyone is completely different you'll never meet any two people who are even vaguely similar to each other that can substitute for each other it's not you can say well maybe just left my life so I can have this other person come in and he's just like maybe and I get the same feelings let's say in responses and the same ideas no there are no substitutes for people people are completely unique so given that each person has different skill sets different interests different obsessions and it's that diversity that becomes a creative superpower so each person can be creatively superb at their own unique thing but before that didn't matter because if you were living a little fishing village in Italy like your fishing village didn't naturally need your completely unique skill and you had to conform to just a few jobs that were available but now today you can be completely unique you can go out on the internet and you can find your audience and you can build a business and create a product and build wealth and make people happy just uniquely expressing yourself through the internet space of careers has been so broaden eSports players you know people making millions of dollars playing Fortnight people creating videos and upload them and YouTube broadcasters bloggers you know a podcast with Joe Rogan and I read true or false I don't know but I read that he's gonna make about a hundred million dollars a year on his podcast and he's had 2 billion downloads even PewDiePie is a hilarious tweet that i retweeted the other day PewDiePie is the number one trusted name in news this is a kid I think in Sweden and he's got three times the distribution of the top cable news networks just on his news channel it's not even on his entertainment channel the internet enables any niche interest as long as you're the best at it to scale out and the great news is because every human is different everyone is the best at something you being themselves another tweet I have that is worth kind of weaving in but didn't go into this tweet storm it was a very simple one I like things when they can compress them down because they're easy to remember it easy to hook on to but that one was escape competition through authenticity so basically when you're competing with people it's because you're copying them it's because you're trying to do the same thing but every human is different don't copy I know where magnetic creatures and rené girard has an old nemesis theory but it's much easier than that don't imitate don't copy just do your own thing no one can compete with you on being you it's that simple and so the more authentic you are to who you are and what you love to do the less competition you're gonna have you can escape competition through authenticity when you realize that no one can compete with you on being you and normally that would have been useless advice pre-internet post-internet you can turn that into a career Back To Top